Do you know about Google Local Services Ads? In many countries, including the USA and the UK, Google offers Local Service Ads (LSAs) for businesses that operate in select service categories. These LSAs are a powerful tool, empowering companies to stand out in local search results and establish a direct connection with potential customers.
Google Local Services Ads (LSAs) are available for businesses that operate within these categories:
- Home services, such as plumbing, contracting, and moving.
- Business services, including lawyers, accounting, and real estate.
- Health services, covering dentistry, optometry, and primary care.
- Learning services, like preschools, tutoring, and first aid training.
- Care services, encompassing child care, pet training, and animal shelters.
- Wellness services, such as massage therapy, yoga studios, and personal training.
- Beauty services, including aesthetician services, hair styling, and lash extensions.
- Automotive services, covering mechanics, installers, and body shops.
How are they different from traditional Google Ads?
Unlike traditional pay-per-click (PPC) ads, where you pay each time a user clicks a link to your site, LSAs operate on a pay-per-lead basis, meaning you only pay when a potential customer contacts you directly through the ad.
LSAs appear at the top of Google search results, above the organic and paid search listings. They are displayed prominently, featuring your business name, review rating, phone number, and hours of operation. Additionally, if your business has good reviews, Google will even add a “GOOGLE SCREENED” icon next to your listing, which means they offer a money-back guarantee if your service isn’t as great as expected.
You can even incorporate booking links into the ad and a “Message” button that lets customers contact you immediately. In fact, Google rewards very responsive businesses by ranking them higher in search results.
You can estimate the cost of Google Local Services Ads using Google’s price calculator here. In my town of Albany, NY, the fees range between $13 to $20 per lead.
Ready to Unlock Success with Google Local Services Ads?
If you’re looking to elevate your online presence and attract more local customers, it’s time to harness the power of Google Local Services Ads! Message me today if you need assistance getting to #1 on Google or if you want to consult with an expert on SEO and web advertising.
Book a time to speak with me about getting your business ranking higher on Google Maps.
